Rep Spotlight: Coleman-Russell & Associates Successfully Targets the Southeastern U.S.

Mechanical agency partner distributes Champion Strut™ with exceptional customer service.

Since 1976, Coleman-Russell & Associates has been a premier mechanical rep agency covering the southeastern U.S. Their services include comprehensive marketing, sales, and data insights for manufacturers of plumbing, heating, commercial, and industrial products. The company takes pride in their exceptional service and dedication to helping customers achieve their goals. 

The agency has a long-standing relationship with the team at Champion Fiberglass^®. Since 2022, they have successfully marketed Champion Strut™ and its line of accessories across Alabama, western Tennessee, Mississippi, and the Florida panhandle. This line includes fittings, threaded rods, pipe clamps, pipe and conduit hanger types, and various pipe hanging accessories.

“The team at Champion Fiberglass is so responsive to our needs,” says Dennis Reynolds, President, Coleman-Russell & Associates. “We get what we need to deliver high-strength fiberglass framing products on time, and provide an excellent experience to our customers. This makes for a great partnership,” he adds.  

The agency has seen success on a few recent wins, including selling Champion Strut to an industrial pulp and paper plant in Decatur, Alabama, and to several highly corrosive wastewater treatment plants. The team credits much of this success to the fire-retardant, corrosion-resistant, strong fiberglass framing system that is also lightweight, making installation faster and easier. 

Adds Scott Patchan, Executive VP of Sales & Marketing, Champion Fiberglass, “Demand for Champion Strut continues to grow. I’m happy to partner with Coleman-Russell & Associates to handle these products in the Southeastern U.S. They’re well informed to educate our customers on the unique value and deliver an exceptional experience.” 

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